Lifecycle flows
Automated journeys gave important customer moments a defined message and follow-up path.
FRESH32 case study
From an afterthought to a strategic email channel
FRESH32 is a premium oral-care brand. Email had been contributing little to no revenue. A structured mix of lifecycle flows, segmentation and consistent campaigns turned it into a more purposeful channel for growth and customer retention.
Premium oral care
272%
Revenue increase
37%
Open rate
23%
Of total revenue from email
Reported results. The case study reports these results without a published measurement period.
Challenge
The starting point
Email existed, but it was not operating as a meaningful commercial or retention channel. The opportunity was to give the programme structure: create relevant automated journeys, speak to customers more intentionally and maintain a consistent campaign rhythm.
Flows + segmentation + consistent campaigns
Approach
The work connected three parts of the programme
The improvement did not come from a single send. The programme combined persistent lifecycle coverage with better audience context and regular communication.
Segmentation
Audience context made communication more relevant than a single undifferentiated list.
Consistent campaigns
A regular campaign rhythm kept the channel active and supported ongoing customer relationships.
Results
The result: email became a meaningful part of the channel mix
The published results show stronger email-attributed revenue, a healthy reported open rate and a material share of total revenue attributed to email. Together, they illustrate the value of treating flows and campaigns as one retention programme.
“Working with Tara and her team has been a seamless experience. They bring extensive experience and deep technical know-how, applying it with speed and precision. Their approach is highly structured and organised, ensuring every task is delivered on time and exactly as agreed. I would recommend Take Action to anyone looking to add real value to their project. They're a great asset for teams focused on growth and efficiency.”
Jan Habat
Co-Founder, FRESH32
Build the system behind your next result
If email is still a secondary channel, start by identifying the gaps across automation, campaign consistency and audience relevance.
Build the system behind your next result
If email is still a secondary channel, start by identifying the gaps across automation, campaign consistency and audience relevance.
Discuss your email programme